SAMPLE CASE STUDY · Google Ads Management
Harbor Legal: Search campaigns focused on relevant enquiries
A sample project story showing the structure, process, and evidence to include in a complete case study.
Template preview: this project is fictional. Replace sample copy and result placeholders with verified project details.
—
Qualified enquiries
Add verified result
—
Cost per lead
Add verified result
—
Conversion rate
Add verified result
—
Timeframe
Add verified result
INDUSTRY
Legal services
SERVICES
Google Ads Management
LOCATION
Add location
TIMEFRAME
Add project dates
THE PROOF
See the work.
Show the difference.
Replace this illustrative image with a project screenshot, campaign report, workflow diagram, or before-and-after comparison.
Illustrative preview image · Add a caption explaining what the evidence shows.
THE CHALLENGE
A clear goal. A practical challenge.
Use this section to explain the client’s starting point: what was happening, who it affected, and why the project mattered.
For Harbor Legal, the sample brief focuses on google ads management. Replace this paragraph with the specific business goal, existing obstacles, and the baseline you recorded before work began.
Include relevant constraints such as budget, timeframe, platform, service area, or available resources.
WHAT WE DID
The plan behind the project.
Document the decisions and actions that moved the work forward.
01 / Campaign research
Describe the work completed at this stage, the reason for the decision, and how it supported the project goal. Add tools, deliverables, or examples where useful.
02 / Account structure
Describe the work completed at this stage, the reason for the decision, and how it supported the project goal. Add tools, deliverables, or examples where useful.
03 / Keyword & intent mapping
Describe the work completed at this stage, the reason for the decision, and how it supported the project goal. Add tools, deliverables, or examples where useful.
04 / Ad copy & landing pages
Describe the work completed at this stage, the reason for the decision, and how it supported the project goal. Add tools, deliverables, or examples where useful.
05 / Conversion tracking
Describe the work completed at this stage, the reason for the decision, and how it supported the project goal. Add tools, deliverables, or examples where useful.
06 / Ongoing optimization
Describe the work completed at this stage, the reason for the decision, and how it supported the project goal. Add tools, deliverables, or examples where useful.
THE RESULTS
What changed—and how we measured it.
Replace this copy with verified outcomes. Compare the starting baseline with the final result, identify the reporting period, and explain how each metric was measured.
Include what worked, what still needs improvement, and the next steps. Avoid promising that another project will achieve the same outcome.
Add your strongest verified outcome
Include the metric, timeframe, and evidence source.
RESULTS AT A GLANCE
—
Qualified enquiries
Add verified result
—
Cost per lead
Add verified result
—
Conversion rate
Add verified result
—
Timeframe
Add verified result
MORE WORK
Explore other project stories.
YOUR NEXT PROJECT
Let’s build something
worth showing.
Have a similar challenge? Let’s talk about your goals and the next step.