Google Ads
Management
Connect with people actively searching for the services you offer.
Intent-led search campaigns
Controlled ad spending
Measured inquiry actions
What does google ads management include?
Google Ads management for local service businesses covers campaign planning, relevant keywords, location targeting, ad copy, landing-page alignment, and conversion measurement. I help organize paid search around the services you want to sell and the inquiries your business can realistically handle.
Account audit & campaign plan
Review current campaigns, service priorities, competition, available budget, and conversion tracking before setting the direction.
Keywords, locations & search ads
Organize campaigns by service and intent, write relevant ads, review search terms, and use exclusions to reduce clearly irrelevant traffic.
Landing pages & conversion tracking
Align the ad promise with the destination page. Set up or review agreed inquiry events and check that important actions are recorded correctly.
Ongoing optimization & reporting
Review spend, search terms, campaign performance, and lead feedback. Adjust bids, budgets, and ads around the evidence available.
A clear process from brief to better decisions
Assess
Review the account, business economics, service capacity, website, and the quality of existing leads.
Build
Agree on campaign structure, locations, ad messages, destination pages, and a practical testing budget.
Launch & validate
Check ads, targeting, tracking, and inquiry paths. Watch early activity for errors and unsuitable traffic.
Optimize
Use campaign data and your lead feedback to improve the next round of decisions.
Who this service is for
A good fit for local service businesses with a clear offer, capacity to respond to inquiries, and a website or landing page that can explain the service and capture leads.
How we measure progress
Review spend, relevant search terms, conversion actions, cost per inquiry, and the proportion of inquiries that become qualified opportunities. Where CRM data is available, connect campaign reporting to booked jobs. Platform conversions should be checked against actual business records.
Scope, budget & expectations
Management fees and advertising spend are separate. Budget needs depend on the services, competition, locations, and testing scope. Tracking fixes, new landing pages, and other account work are identified in the proposal.
See the approach in practice
See the Irving Law Firm website and search marketing project.
Google Ads Management FAQs
How much should a local business spend on Google Ads?
There is no useful universal budget. We consider the target services, area, competition, lead value, and how much testing the business can support. Ad spend is agreed separately from management fees.
How quickly can Google Ads generate inquiries?
A campaign can begin receiving traffic after approval and launch, but useful performance depends on targeting, the offer, the page, tracking, and follow-up. Early data is reviewed before making strong conclusions.
Do I keep ownership of my Google Ads account?
The engagement should use a business-owned account with appropriate access for management. Ownership, billing, and access responsibilities are defined at the start.
Are Google Ads and Local Services Ads the same?
No. They are different advertising products with different eligibility and setup requirements. This page covers Google Ads management; Local Services Ads can be discussed separately if relevant to your business.
What happens if the campaign gets low-quality leads?
We review search terms, targeting, ad messaging, forms, and landing pages alongside your feedback. Lead quality is assessed with business records where possible, rather than only the platform’s conversion count.
Let’s make your next move clear.
Tell me about your services, the areas you serve, and what you want to improve. We’ll identify a practical starting point and the right scope for your business.
Explore related services
Work directly with John Laurence, your partner for digital marketing and coordinated delivery.