CASE STUDY · WEBSITE DEVELOPMENT + GOOGLE ADS + LSA + SEO
Irving Law Firm:
A website and search strategy working together.
A six-month engagement bringing website development, paid search, Local Service Ads, and SEO together for The Irving Law Firm.
Performance shown: September 1–30, 2026 · SEO snapshot: October 1, 2026
10
Google Ads conversions
September 2026
36
Charged LSA phone leads
September 2026
1.7K
Estimated organic traffic
SEMrush · Oct 1, 2026
3.8K
Organic keywords
SEMrush · Oct 1, 2026
INDUSTRY
Legal services
SERVICES
Website Development · Google Ads · Local Service Ads · SEO
WEBSITE
TIMEFRAME
6 months · Started approximately April 2026
THE PROOF
The performance behind the project.
Campaign dashboards and an organic search snapshot document the results below.
01 / Google Ads
September 1–30, 2026: 277 clicks · 3.25K impressions · 10 conversions · approximately $1,210 spend. The screenshot notes a $1,000 monthly budget; the dashboard reports actual spend of $1.21K. Approximate cost per conversion: $121, using rounded spend.
02 / Local Service Ads
September 1–30, 2026: 36 charged phone leads · $2,065.17 lead spend · $57.37 per charged lead · 1,330 impressions. Top impression rate: 96.07%; absolute top impression rate: 51.16%. Message and booking leads: 0. Spend excludes pending credits.
03 / Organic search visibility
October 1, 2026 SEMrush snapshot: 1.7K estimated organic traffic (+2.2% reported change) · 3.8K organic keywords (−0.9%) · Authority Score 26 · 2.5K referring domains · 32.9K backlinks. AI visibility: 28, with 22 mentions and 112 cited pages. Traffic is a third-party estimate, and this snapshot does not establish a keyword-specific #1 ranking.
THE CHALLENGE
Connecting visibility with a place to take action.
For a law firm, being found online and making it easy to contact the team are closely connected. The project brought four services into one engagement: website development, Google Ads, Local Service Ads, and SEO.
The objective was to support the firm’s online presence and opportunities for enquiries across paid and organic search. The reports shown here provide a performance snapshot from the engagement.
WHAT WE DID
Four services. One connected presence.
My work covered the website and three search channels over approximately six months.
01 / Website development
Website development formed the foundation of the engagement: the destination visitors could use to learn about the firm and contact its team. Visit the live website to explore the current experience.
02 / Google Ads management
Google Ads management supported visibility through paid search. The September dashboard recorded 277 clicks and 10 conversions, with approximately $1,210 in spend.
03 / Local Service Ads management
Local Service Ads provided another route for prospective clients to contact the firm. September reporting recorded 36 charged phone leads at an average of $57.37 per charged lead.
04 / SEO
SEO work supported the firm’s organic search presence. The October SEMrush snapshot recorded an estimated 1.7K organic traffic and 3.8K organic keywords.
THE RESULTS
Measured results across paid and organic search.
Google Ads recorded 10 conversions in September, while Local Service Ads recorded 36 charged phone leads. These are separate platform measures and may overlap; they should not be read as 46 unique clients.
SEMrush recorded an estimated 1.7K organic traffic and 3.8K keywords on October 1. This captures current visibility rather than proving six-month growth or attributing all traffic to this engagement. A pre-project baseline and intake records would support a fuller comparison.
36 charged LSA phone leads at $57.37 per lead.
September 1–30, 2026 · $2,065.17 lead spend · Source: Local Service Ads dashboard
RESULTS AT A GLANCE
277
Google Ads clicks
September 2026
$121
Approx. cost / conversion
Google Ads · rounded spend
96.07%
LSA top impression rate
September 2026
26
Authority Score
SEMrush · Oct 1, 2026
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