John Laurence

FEATURED CASE STUDY / LANDSCAPING SERVICES

Vinedresser Lawn and Landscape Maintenance

A stronger local presence. More ways to connect.

A 24-month engagement connecting website development, local SEO, and Google Business Profile management for Vinedresser Lawn and Landscape Maintenance.

WEBSITE DEVELOPMENT · LOCAL SEO · GBP MANAGEMENT

1,010

Business Profile calls · May–Sep 2026

364

Google Search clicks · shown reporting window

2.1K

Estimated organic traffic · Semrush

2K

Organic keywords · Semrush

INDUSTRY

Landscaping services

SERVICES

Website Development · Local SEO · Google Business Profile Management

TIMEFRAME

24-month engagement · reporting snapshots from 2026

THE PROOF

The performance behind the project.

Three reporting sources show how customers discover the business and interact with its online presence. Each source covers its own reporting period.

01 / LOCAL CUSTOMER ACTIONS

Google Business Profile

1,010

Calls made from the Business Profile

+4.7% versus May–September 2025

May–September 2026: Google Business Profile recorded 1,010 calls, up 4.7% versus May–September 2025. August recorded 186 calls. This is the platform’s call metric, rather than a count of unique customers or completed jobs.

02 / GOOGLE SEARCH PERFORMANCE

Google Search Console

39.8K

Search impressions

364 clicks · 0.9% average CTR · 24.7 average position

The supplied Google Search Console chart shows 364 clicks, 39.8K impressions, a 0.9% average click-through rate, and an average position of 24.7. The visible chart spans September 7 into early October 2026; the full date-range selector is outside the screenshot. Average position summarizes the report and does not mean every keyword ranked at position 24.7.

03 / ORGANIC AND AI DISCOVERY

Organic and AI visibility

2.1K

Estimated organic traffic

2K organic keywords · AI Visibility 29

Semrush US desktop snapshot, October 6, 2026: 2.1K estimated organic traffic (+2.1%), 2K organic keywords (−2%), Authority Score 10, 622 referring domains, and 822 backlinks. AI Search reports visibility 29, 16 mentions, and 79 cited pages. Paid traffic and paid keywords are both reported as 0. These are third-party estimates and platform-specific measures.

THE CHALLENGE

Helping local customers find their next landscaping team.

For a landscaping business, local discovery and a clear website work together. Customers need to understand the services available and find a straightforward way to contact the team.

The engagement connected website development, local SEO, and Business Profile management. The supplied reports show search exposure and customer actions, offering a practical view of the business’s digital presence.

01

Be found

02

Build confidence

03

Make contact

WHAT WE DID

A website and local search presence working together.

The engagement covered the website, local search presence, and Google Business Profile over 24 months. Reporting below documents the available performance snapshots.

01 / THE FOUNDATION

Website development

Website development provided the central destination for visitors to explore Vinedresser’s landscaping services and take the next step. The website connects discovery in search with information about the business.

02 / LOCAL DISCOVERY

Local SEO

Local SEO supported discovery through organic search. Google Search Console recorded 39.8K impressions and 364 clicks in the supplied reporting window, while Semrush estimated organic traffic at 2.1K in its October snapshot.

03 / BUSINESS PROFILE

Google Business Profile management

Google Business Profile management supported the business’s presence where local customers search. The May–September report recorded 1,010 calls, with a 4.7% increase versus the same months in 2025.

04 / MEASUREMENT

Performance reporting

Reporting brings together Business Profile actions, Google Search Console performance, and Semrush visibility estimates. Each source answers a different question: customer actions, search engagement, or broader domain visibility.

THE RESULTS

Local calls, search discovery, and organic visibility.

Google Business Profile recorded 1,010 calls from May through September 2026, up 4.7% year over year. Search Console recorded 364 clicks and 39.8K impressions in the supplied window, showing both discovery and visits from Google Search.

Semrush estimated organic traffic at 2.1K and tracked 2K organic keywords on October 6. Its AI Search panel also reported 16 mentions and 79 cited pages. These snapshots describe visibility; without a pre-project baseline or sales records, they do not establish total engagement growth, revenue, or unique customers.

GOOGLE BUSINESS PROFILE

1,010

calls from the Business Profile

+4.7%

year-over-year change

May–September 2026 · compared with May–September 2025 · Source: Google Business Profile

RESULTS AT A GLANCE

GOOGLE SEARCH

364

Organic search clicks

Supplied Search Console window

SEARCH ENGAGEMENT

0.9%

Average click-through rate

Google Search Console

AI SEARCH VISIBILITY

29

Semrush AI Visibility score

October 6, 2026

ORGANIC SEARCH

10

Authority Score

Semrush · October 6, 2026

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