SAMPLE CASE STUDY · Facebook Ads Management
Bloom & Co.: Social campaigns with a clear creative direction
A sample project story showing the structure, process, and evidence to include in a complete case study.
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Enquiries
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Cost per result
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Conversion rate
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Timeframe
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INDUSTRY
Retail & lifestyle
SERVICES
Facebook Ads Management
LOCATION
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TIMEFRAME
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THE PROOF
See the work.
Show the difference.
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THE CHALLENGE
A clear goal. A practical challenge.
Use this section to explain the client’s starting point: what was happening, who it affected, and why the project mattered.
For Bloom & Co., the sample brief focuses on facebook ads management. Replace this paragraph with the specific business goal, existing obstacles, and the baseline you recorded before work began.
Include relevant constraints such as budget, timeframe, platform, service area, or available resources.
WHAT WE DID
The plan behind the project.
Document the decisions and actions that moved the work forward.
01 / Audience research
Describe the work completed at this stage, the reason for the decision, and how it supported the project goal. Add tools, deliverables, or examples where useful.
02 / Creative direction
Describe the work completed at this stage, the reason for the decision, and how it supported the project goal. Add tools, deliverables, or examples where useful.
03 / Campaign structure
Describe the work completed at this stage, the reason for the decision, and how it supported the project goal. Add tools, deliverables, or examples where useful.
04 / Tracking setup
Describe the work completed at this stage, the reason for the decision, and how it supported the project goal. Add tools, deliverables, or examples where useful.
05 / Creative testing
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06 / Performance refinement
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THE RESULTS
What changed—and how we measured it.
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Include what worked, what still needs improvement, and the next steps. Avoid promising that another project will achieve the same outcome.
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Include the metric, timeframe, and evidence source.
RESULTS AT A GLANCE
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Enquiries
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Cost per result
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Conversion rate
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Timeframe
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MORE WORK
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YOUR NEXT PROJECT
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